What is User Experience?
User experience – UX, for short – is how a person feels when interacting with a digital product. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing.
But UX is not exactly the same thing as usability, although they are related. UX is the experience, emotion, intuition and connection a user feels when using a site or product. Usability is more about the effectiveness of a site design and how user-friendly it is. Usability is a key component of overall user experience.
What is Usability Testing?
Usability testing is like black-box testing of an application to ascertain if the product built is convenient to use and easy to learn.
These are methods of testing and observing the behavior of the users to find out what works and what doesn’t work. Users are given specific tasks to complete and when they are at work, observers watch their body language, facial expressions, emotions and encourage them to “think aloud” i.e. speak up whatever comes to their mind while using the product. Doing this exercise, we can get qualitative and quantitative data and figure out usability issues with a product.
Where You Come In.
Avionté is going to be releasing the new Connect Platform. We want to find some volunteers that would spend an hour online, or in person, and go through a series of set tasks in the new platform. We will not be testing your ability to complete the tasks, but our focus is how intuitive these tasks can be completed without any previous instructions. This allows the UX team to measure how well the platform meets to user's expectations, gain user reactions and feedback, and helps us identify flaws that we can make sure to address.
Do you want to participate in Usability Testing?
If you are interested in doing usability testing, click on the link below to email the Avionté UX Design Team. Please include your name, job role and company.
Due to high demand, we will have a selection process of candidates that best represents a wide variety of users.
Thank you and we look forward to connecting with you.
Avionté UX Design Team