📝 Overview

The Customized Messaging feature allows HCM administrators to personalize the content, branding, and appearance of most notifications sent from the 24/7 system. This helps you maintain consistent branding and tailor messages to your company's communication style.

Access: Admin > Communications > Customized Messaging

ℹ️ Which Messaging System Am I Using?

This guide covers Avionté's native 24/7 messaging system (Admin > Communications > Customized Messaging).

If you're using WorkN/Serveture, message templates — including the SmartLink SMS text — are managed in a different spot: WorkN's own Admin Tab > Customize Messaging, not here. See WorkN's own guide for that setup.

Subject Lines

• Customize the email subject for each notification type
• Add your company name for brand recognition
• Use merge variables to personalize (e.g., *|MARKETPLACE_NAME|*, *|KEY_ATTRIBUTE|*)
• Example: "New Shift Available at ABC Staffing" instead of generic "New Shift Available"

Email Body (HTML)

• Full control over email content and HTML formatting
• Add custom headers, footers, and legal disclaimers
• Include company policies, contact information, or helpful links
• Use rich text editor or raw HTML
• Insert merge variables for dynamic content

Important Constraints:

• Must use exact merge variable names: The system expects specific variable names like *|WORKER_NAME|*, *|KEY_ATTRIBUTE|*. Custom variable names won't work.
• Cannot remove required information: Core notification details (job info, shift times, etc.) must remain in the message
• SMS templates must include opt-out: All SMS must contain "STOP to stop texts" for compliance

From Name

• Set a custom "From" name that appears in recipient inboxes
• Use your agency name instead of generic system name
• Example: "ABC Staffing" or "ABC Staffing Opportunities"
• Makes emails more recognizable and increases open rates

From Email Address

• Use your company's verified domain for sender email
• Example: noreply@abcstaffing.com instead of generic@avionte.com
• Requires domain verification: Contact Avionté Support to set up DKIM/SPF records for email authentication
• Improves deliverability and reduces spam filtering

Company Logo

• Upload your company logo to appear in email headers
• Supported formats: PNG, JPG, GIF
• Recommended size: 200-300px wide, optimized for email
• Appears at the top of all customized email notifications

Color Schemes

• Customize brand colors for email templates
• Set header colors, button colors, accent colors
• Maintain consistent visual identity across all communications

Footer Content

• Add custom footer text, contact information, or social media links
• Include office hours, phone numbers, website URL
• Add unsubscribe/preference links (required for compliance)

• Turn specific notification types on or off for your marketplace
• Example: Disable "Job Opportunity" notifications if you only use direct assignment model
• Disabled notifications won't be sent to any users
• Note: Some system-critical notifications cannot be disabled (e.g., shift cancellations, payment confirmations)

⚠️ Important Variable Format:

• Correct format: *|variable_name|*
• Email templates: Use UPPERCASE variables (e.g., *|WORKER_NAME|*, *|MARKETPLACE_NAME|*)
• SMS templates: Use lowercase variables (e.g., *|first_name|*, *|key_attribute|*)
• Variables are case-sensitive - use the exact format shown in the template editor

Show content if variable has value:

*|IF:EXT_EMPLOYEE_ID|*
  Employee ID: *|EXT_EMPLOYEE_ID|*
*|END:IF|*

Show different content based on value:

*|IF:SESSION_LENGTH|*
  Duration: *|SESSION_LENGTH|*
*|ELSE:|*
  Duration: See job details
*|END:IF|*

⚠️ Important: The exact merge variables available depend on the notification type. Not all variables are available for all notifications. Always check the template editor for the complete list of available variables for the specific notification you're customizing.

Default Template:

Rendered Example:

Using Merge Variables:

1. Wrong Variable Format

Problem: Using [WORKER_NAME] instead of *|WORKER_NAME|*

Result: Variable won't be replaced, notification shows literal text to recipients

Solution: Always use *| |* delimiters, not brackets or other formats

2. Wrong Variable Case

Problem: Using *|worker_name|* (lowercase) in an email template or *|FIRST_NAME|* (uppercase) in SMS

Result: Variable may not be replaced correctly

Solution: Use UPPERCASE for email templates, lowercase for SMS templates

3. Using Non-Existent Variables

Problem: Creating custom variables like *|PAY_RATE|* or *|AGENCY_PHONE|* that aren't defined in the system

Result: Variable appears as literal text, not replaced with data

Solution: Only use variables available in the template editor's variable list

4. Removing Required Information

Problem: Deleting essential shift details (time, location) to shorten email

Result: Talent can't make informed decision, may miss critical information

Solution: Keep all required fields, just reformat or rearrange for better presentation

5. Missing STOP Instruction in SMS

Problem: Forgetting to include "STOP to stop texts" in custom SMS template

Result: Template will be rejected by system (compliance requirement)

Solution: Always include opt-out instruction at the end of every SMS template

6. Not Testing Before Launch

Problem: Activating template without sending test notifications

Result: Broken links, formatting errors, or missing variables discovered after talent receive the notification

Solution: Always send test notifications to yourself and verify on multiple devices

ℹ️ Need Help?

If you have questions about customizing notifications, need assistance with merge variables, or want to discuss domain verification for custom sender addresses, please contact Avionté Support.

Related Articles:

• 24/7 Notifications Overview
• 24/7 Talent Notifications
• 24/7 Agency Notifications